From the question to the screen.
Every story, whatever its world, takes the same road: seven steps, and a human eye at every one.
- 01Discover
A question worth telling
We start with a real question: an event people are talking about, an idea that sounds strange, a place few people know. And we ask: what did nobody expect here?
- 02Research
Back to the primary sources
We read the document, the study, the archive and the official statement, not what was said about them, and gather enough to understand the story before we tell it.
- 03Verify
Every fact with its source
Every number, name and date goes back to its source before it enters the story. What we cannot verify stays out.
- 04Design
The story before the first frame
We draw the thread that hands each sentence to the next, choose the map, the drawing and the picture that explain, and set the rhythm so the story is understood on first viewing.
- 05Create
Real pictures, motion and sound
We build the story with real pictures, graphics, motion and sound, in clear language the narrator speaks as if talking to a friend.
- 06Review
A human eye before any viewer
Editors read and watch the story before it goes out: is it right? Is it clear? Is every picture in its place? Whatever fails the review goes back a step.
- 07Publish
In the viewer's language, on their screen
We publish the story on the screen people carry, in their language, and we correct it if we get something wrong.
What comes together in every story
Editorial research
Precise questions, primary sources.
Verification
Every fact with its source.
Motion
Movement that explains, and none without a reason.
Video
Real pictures, each with a known source.